![]() ![]() ![]() The kind of SUV on the market today would not have suited us. We had to create a product that was totally new for Audi, and bring the normally rather crude design of an SUV into harmony with Audis formal idiom. ![]() The designers are the first people to concern themselves with a new vehicle project: they give the idea its actual shape.Įven for the Audi Q7, the process starts in a classic way, with pencil and sketch pad.Īudi Q7 design project manager is Canadian Dany Garand, who recalls: The Audi Q7 design process was a special challenge for our team. So many of the tasks it involves can only be hinted at or described in brief here. There can be no doubt that creating a vehicle such as the Audi Q7 is one of the most complex tasks encountered anywhere in industry. Since 2002, many of them will have been engaged to a greater or lesser degree on the project bearing the internal Audi number AU 716: the development of the Audi Q7.īut in addition to the many technical departments, experts from Production, Toolmaking, Quality Assurance and Marketing were brought in from the first concept and design sketches onwards. ![]()
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